Privacy policy
Privacy Policy
Last updated: August 25, 2026
This Privacy Policy describes how Vimly Apparel LLC ("Vimly Apparel," "we," "us," or "our") collects, uses, discloses, retains, and otherwise processes your personal information when you visit, use our services, make a purchase from vimlyshop.com (the "Site"), communicate with us, or otherwise interact with our online store and related services (collectively, the "Services").
By using the Services, you acknowledge the practices described in this Privacy Policy.
If you do not agree with this Privacy Policy, please discontinue use of the Services.
1. Personal Information We Collect
The personal information we collect depends on how you interact with our Services.
We may collect the following categories of personal information.
A. Contact Information
This may include:
Name;
Billing address;
Shipping address;
Email address;
Telephone number; and
Other contact information you voluntarily provide.
B. Order and Transaction Information
When you place or attempt to place an order, we may collect information such as:
Products purchased, viewed, returned, or exchanged;
Order number;
Purchase date;
Transaction amount;
Shipping method;
Order status;
Return or refund information;
Discount or promotional code information; and
Other information associated with your transaction.
C. Payment Information
Payments are processed through third-party payment providers.
Depending on the payment method you choose, payment-related information may include:
Credit or debit card details;
Billing information;
Payment account information; and
Transaction authentication information.
We generally do not directly store complete payment card numbers. Payment information is typically processed by Shopify and/or the applicable payment processor in accordance with their own privacy and security practices.
D. Account Information
If customer account functionality is available, we may collect information such as:
Username or account identifier;
Password or authentication credentials;
Saved addresses;
Order history;
Account preferences; and
Other information associated with your customer account.
Passwords and similar authentication information may be processed or stored in encrypted, hashed, or otherwise protected form by our service providers.
E. Device and Usage Information
When you visit or use our Site, certain information may be collected automatically, including:
IP address;
Browser type;
Device type;
Operating system;
Device identifiers;
Internet service provider;
Referring website;
Pages viewed;
Products viewed;
Links clicked;
Search activity;
Shopping cart activity;
Session information;
Approximate location derived from your IP address;
Date and time of access; and
Other technical or usage information.
F. Customer Service and Communications
If you contact us, we may collect:
Your name;
Email address;
Telephone number;
Order information;
Communications with our customer service team;
Photographs or other materials submitted in connection with returns, damaged products, or customer support requests; and
Any other information you voluntarily provide.
G. Marketing Information
If you subscribe to marketing communications or interact with our advertising, we may collect information such as:
Email address;
Telephone number, where applicable;
Marketing preferences;
Advertising interactions;
Email engagement;
Promotional campaign interactions; and
Information about whether you have opted in to or opted out of certain communications.
2. How We Collect Personal Information
We may collect personal information from several sources.
Directly From You
We collect information you provide when you:
Place an order;
Create an account;
Contact customer support;
Request a return or refund;
Subscribe to marketing communications;
Participate in a promotion;
Complete a form;
Submit a review; or
Otherwise communicate with us.
Automatically Through the Services
We and our service providers may automatically collect technical and usage information through:
Cookies;
Pixels;
Tags;
Software development kits;
Local storage;
Log files; and
Similar technologies.
From Service Providers and Business Partners
We may receive information from third parties that help operate our business, such as:
Shopify;
Payment processors;
Shipping and fulfillment providers;
Fraud prevention providers;
Analytics providers;
Advertising and marketing platforms;
Customer support providers; and
Other technology and service providers.
3. How We Use Personal Information
We may use personal information for the following purposes.
Providing Our Services
We use information to:
Process and fulfill orders;
Accept and process payments;
Arrange shipping and delivery;
Provide order confirmations and updates;
Process returns, refunds, and customer service requests;
Maintain customer accounts;
Provide requested products and services; and
Communicate with you about your purchases.
Operating and Improving Our Business
We may use information to:
Operate and maintain our Site;
Understand how customers use our Services;
Improve our website, products, and customer experience;
Analyze sales and business performance;
Troubleshoot technical issues;
Develop new features and services; and
Perform internal administrative functions.
Marketing and Advertising
Subject to applicable law and your available choices, we may use personal information to:
Send promotional emails or other marketing communications;
Recommend products that may interest you;
Measure advertising effectiveness;
Create or measure advertising audiences;
Display personalized or interest-based advertising; and
Understand customer engagement with our marketing campaigns.
You may unsubscribe from promotional email communications at any time by using the unsubscribe link included in the applicable email.
Security and Fraud Prevention
We may process information to:
Detect fraudulent transactions;
Protect customer accounts;
Prevent misuse of our Services;
Investigate suspicious activity;
Protect our systems and networks;
Enforce our terms and policies; and
Protect the rights, property, and safety of Vimly Apparel, our customers, and others.
Legal and Compliance Purposes
We may use or disclose information when reasonably necessary to:
Comply with applicable laws and regulations;
Maintain tax and accounting records;
Respond to lawful government requests;
Respond to subpoenas, court orders, or other legal processes;
Establish, exercise, or defend legal claims; and
Fulfill other regulatory or legal obligations.
4. Cookies and Similar Technologies
Our Site and our service providers may use cookies and similar technologies to operate and improve the Services.
These technologies may be used for purposes including:
Maintaining shopping cart functionality;
Remembering customer preferences;
Keeping users signed in;
Providing website security;
Detecting fraud;
Measuring website traffic;
Understanding customer behavior;
Improving website performance;
Measuring advertising effectiveness; and
Providing personalized advertising where permitted.
Some cookies are necessary for the operation of the Site, while others may be used for analytics, functionality, or advertising.
Depending on your jurisdiction and the technologies enabled on our Site, you may be able to control certain non-essential cookies through a cookie or privacy preferences interface.
You can also configure your browser to reject or delete cookies. Blocking certain necessary cookies may affect the functionality of the Site.
5. Shopify
Our online store is hosted and supported by Shopify.
Shopify may collect and process personal information when you interact with our Site, including information necessary to provide ecommerce, payment, security, analytics, fraud prevention, and other services.
Shopify may process personal information independently or on our behalf depending on the circumstances.
For additional information about Shopify's privacy practices, you may review the privacy information made available by Shopify.
6. How We Disclose Personal Information
We may disclose personal information to third parties when reasonably necessary to operate our business and provide the Services.
Service Providers
We may disclose information to companies that perform services on our behalf, including:
Ecommerce platform providers;
Payment processors;
Shipping carriers;
Warehousing and fulfillment providers;
Customer service providers;
Cloud hosting providers;
IT and security providers;
Fraud prevention providers;
Analytics providers;
Marketing service providers; and
Professional advisers.
These parties may access personal information only as necessary to perform the applicable services, subject to applicable contractual and legal obligations.
Payment Providers
Information necessary to process a transaction may be provided directly to banks, payment processors, card networks, digital wallet providers, and other financial service providers.
Their processing of personal information may also be governed by their own privacy policies.
Shipping and Fulfillment Providers
We may provide your name, delivery address, telephone number, email address, and order information to shipping carriers, warehouses, customs providers, or fulfillment partners as necessary to deliver your purchase.
For international shipments, information may also be provided to customs authorities or other government agencies where required.
Advertising and Analytics Partners
If advertising, analytics, or similar technologies are enabled on our Site, certain information regarding your device, browsing activity, purchases, or interactions may be made available to analytics or advertising providers.
Depending on applicable law, some of these activities may constitute "targeted advertising," "sharing," or a "sale" of personal information even when no money is exchanged for the information.
Where required by law, we provide mechanisms to opt out of such processing.
Business Transactions
If Vimly Apparel is involved in a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or other corporate transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.
Legal Requirements
We may disclose personal information if we reasonably believe disclosure is necessary to:
Comply with law;
Respond to legal process;
Respond to lawful requests from public authorities;
Investigate fraud or illegal activity;
Protect our rights or property; or
Protect the safety of our customers or others.
7. Sale, Sharing, and Targeted Advertising
We do not sell personal information in exchange for money.
However, certain online advertising and analytics activities may be treated as a "sale," "sharing," or processing for "targeted advertising" under certain U.S. state privacy laws.
For example, if advertising technologies are enabled, information about your interaction with our Site may be transmitted to advertising or analytics providers to measure advertisements or provide relevant advertising.
Where applicable law gives you the right to opt out of these activities, you may exercise that right through available privacy controls on our Site or by contacting us at:
Where required by applicable law and supported by our systems, we also process recognized browser-based universal opt-out preference signals, such as Global Privacy Control (GPC).
8. Your Privacy Rights
Depending on where you live and applicable law, you may have some or all of the following rights regarding your personal information:
Right to access personal information we maintain about you;
Right to know what categories of personal information we collect, use, or disclose;
Right to correct inaccurate personal information;
Right to delete certain personal information;
Right to data portability or obtain a copy of certain personal information;
Right to opt out of certain targeted advertising, sale, or sharing activities;
Right to withdraw consent, where processing is based on consent;
Right to restrict processing in certain circumstances;
Right to object to processing in certain circumstances; and
Right not to be unlawfully discriminated against for exercising applicable privacy rights.
These rights are subject to exceptions and limitations under applicable law.
To exercise a privacy right, contact:
Please include sufficient information for us to identify your request and, where reasonably necessary, verify your identity.
We may request additional information to verify that you are the person to whom the personal information relates.
9. U.S. State Privacy Rights
Residents of certain U.S. states may have additional rights under applicable comprehensive privacy laws.
These may include residents of Colorado, California, Connecticut, Virginia, Texas, Oregon, and other states with applicable consumer privacy laws.
Where such laws apply to Vimly Apparel and to your personal information, you may have rights including:
Access;
Correction;
Deletion;
Portability;
Opting out of targeted advertising;
Opting out of qualifying sales or sharing of personal information;
Opting out of certain profiling activities; and
Appealing certain decisions regarding your privacy request.
We will not discriminate against you for exercising a privacy right provided by applicable law.
10. Colorado Residents
If you are a Colorado resident and the Colorado Privacy Act applies to our processing of your personal data, you may have the right to:
Confirm whether we process your personal data;
Access your personal data;
Correct inaccuracies in your personal data;
Delete certain personal data;
Obtain a portable copy of certain personal data; and
Opt out of processing for targeted advertising, qualifying sales of personal data, or certain forms of profiling.
You may exercise an applicable right by contacting:
Where required by law, we will recognize qualifying universal opt-out mechanisms, including supported Global Privacy Control (GPC) signals.
If we deny an applicable Colorado privacy request, you may have the right to appeal our decision.
To submit an appeal, reply to our response or email support@vimlyshop.com with the subject line:
Privacy Request Appeal
Please explain the basis of your appeal.
11. California Residents
If you are a California resident, applicable California privacy laws may provide additional rights regarding your personal information.
Depending on whether those laws apply to Vimly Apparel and the relevant processing, these rights may include the right to:
Know the categories of personal information collected;
Know the categories of sources from which personal information was collected;
Know the business or commercial purposes for collecting, using, selling, or sharing personal information;
Know the categories of third parties to whom personal information is disclosed;
Access certain personal information;
Request deletion;
Request correction;
Opt out of qualifying sales or sharing of personal information; and
Exercise applicable privacy rights without unlawful discrimination.
We do not sell personal information for monetary compensation.
Certain advertising technologies, if used, may nevertheless qualify as "sharing" or "sale" under California law.
Where applicable, California residents may contact us at support@vimlyshop.com to exercise their rights.
An authorized agent may submit a request on your behalf where permitted by law. We may require evidence that the agent has authority to act on your behalf and may independently verify your identity.
12. European Economic Area and United Kingdom
If you are located in the European Economic Area ("EEA") or United Kingdom ("UK"), applicable data protection laws may provide additional rights.
Legal Bases for Processing
Depending on the activity, we may process personal data based on:
Performance of a contract
For example, processing information necessary to accept payment, fulfill an order, arrange shipping, or provide customer service.
Legitimate interests
For example, securing our Services, preventing fraud, improving the Site, and operating our business, where those interests are not overridden by your rights.
Consent
For example, where consent is required for certain cookies, advertising, or marketing activities.
Legal obligations
For example, maintaining tax, accounting, transaction, or compliance records required by law.
Your Rights
Subject to applicable law, you may have the right to:
Access personal data;
Correct inaccurate personal data;
Request deletion;
Restrict processing;
Object to certain processing;
Receive portable personal data;
Withdraw consent; and
Lodge a complaint with the appropriate data protection authority.
To exercise these rights, contact us at support@vimlyshop.com.
13. International Data Transfers
Vimly Apparel is based in the United States.
Our service providers, including ecommerce, payment, hosting, analytics, shipping, and other technology providers, may operate in different countries.
As a result, personal information may be processed or stored outside the country where you live.
Where required by applicable law, appropriate safeguards will be used for international transfers of personal information.
Please be aware that privacy and data protection laws in the destination country may differ from those in your jurisdiction.
14. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
Provide Services;
Maintain transaction and order records;
Complete returns and refunds;
Maintain customer accounts;
Comply with tax, accounting, and legal obligations;
Prevent fraud;
Resolve disputes; and
Enforce our agreements.
Retention periods vary depending on the nature of the information, the purpose for which it was collected, and applicable legal requirements.
When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it in accordance with applicable law.
15. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against:
Unauthorized access;
Unauthorized disclosure;
Loss;
Misuse;
Alteration; and
Destruction.
However, no website, electronic transmission, storage system, or security measure can guarantee absolute security.
You are responsible for maintaining the confidentiality of any account credentials associated with your customer account.
If you believe your account or personal information may have been compromised, please contact us promptly.
16. Children's Privacy
Our Services are intended for a general audience and are not directed to children under 13 years of age.
We do not knowingly collect personal information directly from children under 13.
If you are a parent or legal guardian and believe a child has provided personal information to us, please contact us at support@vimlyshop.com so that we can review and, where appropriate, delete the information.
Where a higher minimum age applies under local law, we will comply with applicable requirements.
17. Third-Party Websites and Services
Our Site may contain links to websites, applications, payment providers, social media platforms, or other services operated by third parties.
We do not control the privacy practices of those third parties.
Their collection and use of personal information is governed by their own privacy notices and terms.
We encourage you to review the privacy policies of third-party services before providing personal information to them.
18. Marketing Communications
If you have subscribed to promotional communications, you may unsubscribe at any time.
For email marketing, use the unsubscribe link included in the promotional email.
You may also contact:
Please note that even after opting out of promotional communications, we may continue sending non-marketing communications necessary to complete transactions or provide Services, such as:
Order confirmations;
Shipping notifications;
Refund notices;
Security alerts; and
Customer service communications.
19. Do Not Track and Universal Opt-Out Signals
Some web browsers provide "Do Not Track" settings.
Because there is not a single universally accepted standard governing all Do Not Track signals, our Site may not respond to traditional Do Not Track signals in every circumstance.
However, where applicable law requires us to recognize a qualifying universal opt-out mechanism, we will process recognized signals, such as Global Privacy Control (GPC), as required by applicable law and to the extent supported by the Services.
20. Automated Decision-Making
We and our service providers may use automated systems to assist with:
Fraud detection;
Transaction risk assessment;
Website security;
Product recommendations; and
Advertising or analytics.
We do not intend to make decisions producing legal or similarly significant effects solely through automated processing unless permitted by applicable law and appropriate safeguards are provided.
21. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
Changes to our business practices;
Changes to our Services;
New technologies;
Legal or regulatory requirements; or
Other operational reasons.
When we make changes, we will update the Last updated date at the top of this Privacy Policy.
Where required by applicable law, we may provide additional notice of material changes.
We encourage you to periodically review this Privacy Policy.
22. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us:
Vimly Apparel LLC
4446 Durham Ct
Denver, CO 80239
United States
Email:support@vimlyshop.com
Phone: +1 303-558-9982
Website: vimlyshop.com
For privacy-related requests, you may use the subject line:
Privacy Request
Please provide enough information for us to understand and appropriately respond to your request.